Saturday, February 1, 2014

to spoof or not to spoof !

When a child taunts another child, you do not expect a response ! It is like a tantrum or a jibe. Even when you do respond to someone spoof or a comment in a funny way and even when it is supposed to be taken in a funny way, it does no harm. But when people start  taking it in wrong ways then it becomes a bitter name calling match ! For brands also the same formula applies.Todays media and advertising world we are witnessing multiple spoofs of advertisments, comedy runs on politics and gags on rahul gandhi with arnab goswami ! How far do these jabs trouble us or the person/organisation concerned ! ??
No one would like to make a mockery out of their too much busy lives and specially not, when it comes to public viewing ! In this season of election campaigning 2014, every party is behaving as a brand to outshine others in the race. Remember the ad campaign of coca cola and pepsi where: coke wrote " the official drink" and pepsi came out with a tad crazier tagline saying" nothing official about it".Also reminds me of the jet airways tagline " we've changed" to which the mallya owned kingfisher replies(intended or not)- " we made them change" ! ARE the customers really looking at this ? Brands or political parties for that matter should have some maturity level. Reacting to any spoofs or a tagline makes you no better, infact it drags you down to their levels. Their response must not be led by immediate provocation !
FLIP SIDE---
In today's world if you have to enter into media glare and attention, you have to get into the conversation. spoofs are the best way indeed.For majority of brands, it is much wiser to react to any spoof made on or by them because in a way they are attracting the eyes of the customer with their own RIVALS help! Isnt it a WIN WIN situation ! IF guilt free humour can be enjoyed and taken in no offence then why not ? In fact, it provides gains to both the parties.If your party or any company's leading brand have made a advertisement and then somebody spoofs it,overeact  and attract attention of the customers towards your idea  and if the spoof made is better than your idea/ ad , then IT is better to let it pass ! you sure do not want to bring bad name to your brand ! Do you ?  ( well, thats for rahul gandhi to annswer at least in today's scenario)

Later ;)
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